The Evolution of Lead Generation.
It is a very well-known and rather annoying fact that lead generation primarily entailed purchasing lists of names and then having pushy sales representatives cold calling people at home which would result in a poor conversion ratio. This should no longer be a concern as today there have been advances in technology which make it possible for us to now generate leads based on specific criteria and information. This allows us to provide you with leads that have been tailor made to meet your company requirements.
We achieve this through digital channels, with a mix of using inbound marketing techniques as well as some former outbound marketing methods. We provide you with accurate data that makes your sales cycle more efficient which ultimately gives you greater success rates when it comes to new customer acquisition.
Lead Generation in The Digital Age.
Since the growth of the internet and the increased availability of information at their fingertips, a customer’s buying journey has forever changed dramatically.
The age-old tactic was for a sales rep to contact an uneducated potential client to introduce them to that company’s specific product or services.
Thanks to new and upcoming technologies. Today there is no such thing as an uneducated potential buyer. With a simple stroke of a key and click of a mouse you have an abundance of information at your disposal. Within minutes you can become a product expert before even speaking with any sales rep.
With this ease of access to information the internet has provided everyone, you will start to see a substantial increase in potential buyers being put off by the traditional approach that will not relate to their needs. The best way to generate leads is by developing a strong internet presence by way of SEO and content marketing.
We find it paramount that companies not only generate new leads but are also able to develop and nurture future relationships with them.